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The Advertising Handbook (Media Practice Series) By Sean Brierley
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- Sales Rank: #15763811 in Books
- Published on: 2002-01-11
- Original language: English
- Number of items: 1
- Dimensions: .80" h x 6.14" w x 9.68" l, 1.43 pounds
- Binding: Hardcover
- 312 pages
Review
'A highly readable and informative text which will be useful to both the student and the advertising professional.' - Christine D.Reid, University of Strathclyde
'Brierley describes the convoluted world of advertising with all its confusing complexities and alarming simplicities with a cool and objective eye...'fleshed-out' with excellent - and sometimes shocking - case studies and examples.' - Media Education Journal
From the Author
Sean Brierley has taught and written about advertising and marketing for seven years as a journalist and as a lecturer at Liverpool John Moore's University. He is currently Associate Editor of Marketing Week.
About the Author
Chris Gittings is Associate Professor in the Department of English at the University of Alberta. He is the editor of Imperialism and Gender: Constructions of Masculinity.
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